Monday, February 21, 2011

I'm Leaving.. on A Jet Plane...

Word on the street has it I am off to Hollywood very soon... Wow maybe a little TOO soon.. So much to do.. If it was just myself and my stuff.. then no problemo.. but I am also taking my knee Highs (Descriptor word stolen from a good friend..thanks Gigi)..

So not only am I running around trying to pack all my work items, but I am also trying to pack for my children who seem to have grown 3 feet each (and by feet I mean the things they walk on as well as height) since last summer.. Good thing Grandma lives near excellent shopping in perma summer Palm Springs..

Today is get er done day.. About to go pick up the kids and take them to my cousin Jenny's place so I can hopefully.. fingers crossed... get 100 lbs of stuff into a 50 lb bag.. Finish a few last samples, and lose 50 lbs this afternoon.... Might need to cross my toes as well..

Anyhow, I will try to be posting all my updates and photo's to my facebook fanpage:!/pages/Aly-Dahl-Designs/235097213785
While I am away and would love for you and your friends to be come fans. So if you are not a fan, please become one and then at the bottom of the page (left hand tool bar) click share and ask your friends to become fans to.   I am so excited to be sharing this experience with as many people as I can.

I will try to post here as well, but not sure how that will work out from my black berry.

See you in Hollywood :)

Wednesday, February 16, 2011

The coveted Invitation

Have I mentioned how excited and thrilled and honoured and and and...

Well, to be honest.. For the first 36 hours that I was considering this I was sure I was being punked or dooped once again (long story but it seems I have been involved in a scam since December - I will likely blog about this once I am back should things not get resolved soon)

Anyway,  Here it is the very exciting and exclusive invitation to the event.  Only the top celebrities, media, stylists and High end Baby boutiques will be getting one of these.. 

Here it is for me to share with you (click on it to make it bigger..)
There I am under the Mommy Lounge .. I might note that I will be in the wonderful company of Spanx, hopefully I meet them the night before as I need some help for the day of!

There are some wonderful vendors that are also involved.. my little pony, Leap Frog, Giggle, Char-Lynn Baby n Belly. 

I have been fortunate enough to have made contact with the owner of Char-Lynn Baby 'N Belly and it seems all my fears, and excitement are shared.. which makes me feel totally normal and ready to take this on.  Check out her Char-Lynn Baby N belly at, they have some great stuff & they are even involved with Extreme Home Make Over. Great business and Heart!

Tuesday, February 15, 2011

Times Colonist Article on Aly Dahl going to Hollywood..

Big thank you to the Times Colonist and Sarah Petrescu for doing such a great article for me.

My brother called me this morning, very excited to see that I was not only in the paper but full front page of the Life & Arts Page.  (My brother is an extremly talented artist, I think he was proud of his big sis)..

The whole page is about me!!! How cool is that!
Here is the link to the article:

And now the article: 

The universe couldn't have sent Alyson Johnson an opportunity at a better time.

The 34-year-old jewelry designer and mother of two was wondering if she'd have to go back to her day job to make ends meet. Her husband, an elevator mechanic, had been out of work for 18 months, taking jobs here and there.

"We were probably months away from going in the red or selling the house, or me having to go back to work full-time," Johnson told me from her home in Burnaby.

Then a few weeks ago, the Island-raised designer got an email from celebrity gift suite maven Jayneoni Moore inviting her to an exclusive pre-Oscar showroom, the Baby Boom Boom Room.

"Apparently, her assistant found me on Twitter and was obsessed with my stuff," Johnson said. Johnson's line, Aly Dahl Designs, is custom-made fingerprint silver jewelry.

The Boom Boom Room is invite-only, with about 85 vendors set up in the Beverly Hills Hilton Ballroom where the Golden Globes take place. It's a marketing gifting suite, where celebrities are given samples of the hand-picked brands in hopes that they will model and endorse the wares.

"At first I thought I couldn't do it, but then I thought of the investment. I thought, 'This is it,' " she said. Similar shows, without the same cachet, were charging up to $10,000 for a vendor spot.

Celebrities who have come through the Boom Boom Room include Jessica Alba, Halle Berry, Ali Landry, Heidi Klum and many more. The event is also covered by celebrity magazines and shows like US Weekly, People and Entertainment Tonight.

"I'd love if the Beckhams came through. They're fashion icons ... If Angelina and Brad show up with their kids I might go broke," Johnson joked.

She believes the high-profile exposure is just what she needs to launch her unique line, which was inspired by a request from her husband.

"My husband had asked me to make him something with the kids' prints," she said, there being a lack of unique men's jewelry on the market. So she made him a dog tag necklace with their toddlers' prints and names.

"He absolutely loved it. Now every guy in our complex wants one."

The line evolved to include paw and nose prints for pet lovers, pendants, tags, rings and earrings. Each piece is made with a kit, sent to the customer, to take their impression on a putty-like substance. From that, Johnson casts a mould and can make to-order pieces from the print, ranging from $125 to $350.

Johnson was so committed to her idea that she took a buyout from her job in the investment industry in 2008 to pursue her own business and has been working at it full-time since 2009.

She said she's been enthralled with fashion since she was a young child, growing up in Courtenay and then Victoria.

"I watched Jeanne Beker on Fashion Television religiously," said the Victoria High School grad. She credits her art teacher with motivating her to try metalwork. The eight years of Sundays she spent working at the high-end consignment boutique My Sister's Closet honed her eye for design.

While Johnson's pieces are mail-order only, stars at the Academy Awards are not the only ones who can get a firsthand glimpse. Aly Dahl Designs samples and kits are available in Victoria at Brandi Wein for Hair at Shoal Point, 15-21 Dallas Rd.

Read more:

Monday, February 14, 2011

Burnaby Now Article

Star power: Alyson Johnson, a custom jewelry designer from Burnaby, is going to the Oscars with her work.

Many people dream of making it to the Oscars, but one lucky Burnaby resident will make that dream come true this month.

Alyson Johnson, a custom jewelry designer based in the Forest Grove neighbourhood, has been invited to showcase her creations at the pre-Oscar Baby Boom Boom Room event.

"I'm super excited," she says.

The suite is set up for celebrity parents attending the Oscars prior to the Academy Awards.

Johnson's company, Aly Dahl Designs, was invited to be involved by the event's host Jayneoni Moore, whose assistant follows Johnson on Twitter and contacted her.

"Social media can pay off," Johnson says, laughing.

The opportunity is the kind of thing she dreamed about. When she was just starting her business, she had a conversation with a friend about how great it would be to feature her wares at an event with celebrities.

"I never expected it to happen," Johnson says.

Her one-of-a-kind jewelry features fingerprints (and, in the case of pets, nose and paw prints) set in silver.

While she originally had the idea of marketing the jewelry for new mothers, to preserve baby fingerprints, she's had a lot of response from parents of older children as well, she says.

Husbands and wives also come to her for anniversary gifts, best friends exchange her pieces, and pet owners get jewelry made from imprints of their dogs and cats' noses, according to Johnson.

She attended the self-employment program at Douglas College in New West in September 2009.

She had been in finance for 15 years, she says, and felt dissatisfied after returning to work after having her son. So when the recession hit, she took the opportunity to go back to school and learn how to run her own business.

Johnson had been making jewelry as a hobby for 10 years, using the fingerprint concept in her designs.

But some people still have difficulty envisioning what it will look like, she says. She hopes her foray to Los Angeles for the Oscars will change that.

Johnson heads to Hollywood on Feb. 22.

She is taking her two children with her, she says, and they'll be staying with their grandmother in Palm Springs.

"They're so excited," she says of her five-year-old daughter and three-year-old son.

"Normally they get pulled along for mom's work, and it's so boring, Johnson says, "and now they get to go to Disneyland."

She plans to showcase samples of her work and give out 250 impression kits at the Boom Boom Room in Beverly Hills on Feb. 25 and 26.

The Boom Boom Room is a pre-Oscar marketing and gifting suite where Oscar contenders and attendees who are new parents can peruse merchandise and sample gifts.

See for more on her work.

Taken from the Feb 12 On line version of The Burnaby Now

Tuesday, February 8, 2011

You Tube Clip of A Channel News piece

Here is the link to one of the News pieces that was done about Aly Johnson and Aly Dahl Designs on going to the Oscars!

Monday, February 7, 2011

Burnaby Newsleader

A Big Thank you to Wanda Chow & Mario Bartel who did a great job on a recent article about Aly Dahl Designs going to the Baby Boom Boom Room as part of the pre-Oscar 2011 events!

By Wanda Chow - Burnaby NewsLeader

Published: February 07, 2011 3:00 PM

Aly Johnson seems to have a knack for good timing.

It was shortly after the North Burnaby resident returned to work from maternity leave following the birth of her son that she started to question her situation.

"It was the realization someone was spending more time with my kids than I was, it was making a hole in my heart," said Johnson, 34.

As if in response, the economic downturn happened and she found herself being offered a buyout from her employer, after working 15 years in the financial services industry.

She took it as an opportunity and launched her own business, Aly Dahl Impressions, turning her longtime hobby of jewelry-making into a full-time venture.

Now, only months away from having to take a regular job again after her husband had to take on lower-paying work, the Forest Grove resident has received another boost.

She's headed to Hollywood to take part in the Baby Boom Boom Room, a pre-Oscar event Feb. 25 and 26 where A-list celebrities and their young children will peruse the latest and hippest family-oriented products.

Johnson (her married name), will be showing off her signature items—custom jewelry featuring clients' fingerprints. She'll be handing out kits that will allow the celebrities to create impressions of their family members' fingerprints (or toeprints, for babies whose fingerprints aren't deep enough yet) which will then be sent back to Johnson to incorporate them into silver pendants and rings.

She said being chosen was thanks to Douglas College's Self Employment Program where her instructors stressed the importance of using social media.

Indeed, organizers of the event first spotted Johnson's blog about her business and being a mom, then followed her on Twitter.

Even then, she almost didn't see the email after it ended up in her junk mailbox.

Again, with her knack for timing, she just happened to have a look at the mailbox and spotted the message.

"At first I thought it was a scam," she said with a laugh. She asked the organizer to call her and when she got off the phone she was just ecstatic.

"This is huge. There's probably no better way to grow my business and it couldn't have come at a better time."

While she's somewhat daunted by the prospect of meeting stars from movies, TV and music, she's more nervous about being introduced to media such as Entertainment Tonight.

Then there's the thought of rubbing shoulders with icons from the fashion industry.

"When I was booking my hotel room they asked me, 'Are you part of the Tom Ford booking?'" she recalled.

Stifling a gasp and a sigh, Johnson managed to reply in the negative.

Meanwhile, her four-year-old daughter and three-year-old son don't really know what all the excitement is about. In the past, they've tagged along with mom to work only this time, "they're excited about going to Disneyland."


Sunday, February 6, 2011

Surrounding myself with good people

I am so excited to announce that one of my fondest business mentors will be joining me at the Baby Boom Boom Room pre-Oscar event in Beverly Hills.

I met Jolene 10 years ago when I first moved to Vancouver.  We met while working at Fidelity Investments, we quickly became friends and have stayed so ever since.  Jolene is a brilliant sales woman, and has helped mentor Aly Dahl Designs from it's infancy.  I am so pleased to have her join me at the biggest event of Aly Dahl Designs thus far.

Surround yourself with good people. 
I have been so fortunate with the amount of wonderful people in my life who have been tirelessly helping me get ready for the trip.  My brother is an extremely talented photographer and came by yesterday and took some great pictures for me (which I will post very soon), Jolene and Katerina came and did factory line up style sorting, printing and sticking.. THANK YOU.  My neighbours Ashley and Joe and my cousin Jenny came to my rescue last week by watching my kids when I just couldn't.  

I have surrounded myself with great people.  And each day I feel closer to the greatness they are helping me achieve.  Thank you to all, and if I forgot you in this post trust me... it is not on purpose it is because of lack of sleep..

I will post links to press & media clips as well as the pictures in the days to come.

Wednesday, February 2, 2011



Attn: Assignment Editors/Entertainment Reporters
February 3rd, 2011

Vancouver, B.C. – Vancouver designer Aly Dahl is packing her bags and hitting Hollywood, after being invited to take part in one of the most exclusive pre-Oscar events. The ‘Baby Boom Boom Room’ is where the hippest in the under-five set hang out with their mom and dad, before the grown-ups prepare to walk the red carpet. This year, Dahl will be right there with them, showcasing her chic line of fingerprint jewelry alongside some of North America’s hottest baby designers. Only the best baby products make the cut when it comes to the Baby Boom Boom Room, and the discerning crowd is known to include celebrity moms such as Jessica Alba, Heidi Klum, Halle Berry, and many more. The invitation is an opportunity of a lifetime for Dahl, who could soon be fingerprinting some of the trendiest babies in Hollywood.

The ‘Baby Boom Boom Room’ is hosted by celebrity style maven Jayneoni Moore, who is well-known for her lavish gift suites and A-list celebrity clientele. Designers invited into the Baby Boom Boom Room receive international exposure among celebrities, stylists, and entertainment media. A spot in the room gives Dahl the potential to launch her unique line internationally, and what makes this invitation even more remarkable is that Dahl is a relative newcomer to the world of design. It was just two years ago that she decided to quit her job in finance to pursue her passion, with no guarantees she could make a living at it. Now, the Vancouver mother of two is bursting onto the celebrity lifestyle scene, with an invitation to this exclusive event, coveted by leading baby designers around the world.

A backgrounder with more information on the Baby Boom Boom Room is attached. For more on Aly Dahl Designs please visit:

Media Contact:
Aly Dahl 604-970-2595
Find us on Facebook under: Aly Dahl Designs


“The Boom Boom Room Celebrity Baby & Big Kid - Pre Oscar Suite”

February 25 & 26th 2011 the stars will align as the most famous red carpet in Hollywood is laid for the Academy Awards and we are preparing to host the chicest baby & toddler event of the year, the Pre-Oscar Boom Boom Room. The number #1 baby & toddler event will land in Hollywood during the Academy Awards with Hollywood’s biggest A-list moms/dads in Beverly Hills. Celebrating 7 years, The Boom Boom Room is the premier event for top quality infant and toddler brands to come face to face with the A-list Moms & Dads of Hollywood and the media.

The Boom Boom Room is a marketing gifting suite designed to give top children brands access to major celebrity Moms & Dads and the media, the brainchild of Glamour Guru Jayneoni Moore who has been credited in turning products into celebrity favorites and media sensations.

Here are a few of the things we are looking forward to by being part of this event:

* Introductions to nominated movie stars and other celebrities
* Introductions to other TV, Film, & Music personalities
* Introductions to TV, Film, & Celebrity Stylists
* Introductions to editorial writers for daily, weekly and long lead magazines
* Introductions to buyers of popular stores in Los Angeles
* Photos of recognizable talent, looking at your products and posing with them
* Placement of photos in popular magazines as pre or post press for the event, including US Weekly, In Touch, OK! Magazine, Life & Style, People, Daily Variety, Hollywood Reporter, In Touch, FWD, WWD, Apparel News, etc
* Syndicated coverage from shows like Entertainment Tonight, The Insider, E! Extra, MSNBC, KTLA, Fox, etc.

Celebrity Moms who love the Boom Boom Room and Jayneoni Moore are: Melissa Joan Hart, Brooke Shields, Tori Spelling, Ali Landry, Jessica Alba, Ali Larter, Heidi Klum, Katherine Heigl, Brooke Burke, Denise Richards, Holly Robinson Peete, Marissa Jaret Winokur, Vanessa Williams, Courtney Cox, Angie Harmon, Halle Berry, Laila Ali, Patrick Dempsey, and many more!

“The Boom Boom Room is where I learn about all the new baby product and lines, I love it!”
- Ali Landry

“We loved the Boom Boom Room”
- Tori Spelling

“The Boom Boom Room was like walking thru a Dream Wonderland made up of the perfect children products-thanks”
- People Magazine